Google Ad Tags In Server-Side GTM To Get Full IP Addresses via @sejournal, @MattGSouthern
Archive#Search Updates••3 min read

Google Ad Tags In Server-Side GTM To Get Full IP Addresses via @sejournal, @MattGSouthern

Summary

Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here's what changes and how to redact. The post Google Ad Tags In Server-Side GTM To Get Full IP Addresses appeared first on Search Engine Journal .

Key points

  • • Google Ad Tags In Server-Side GTM To Get Full IP Addresses Skip to content AI Search Tracking Checklist: How to Attribute Calls From chatbot, Claude, and Perplexity Download the Checklist SEJ PPC SEJ STAFF Matt G.
  • • Southern Senior News Writer at Search Engine Journal Bio Follow Server-side Google Tag Manager will let tags for Google s ad products accept full IP addresses starting Jan.
  • • Why This Matters You can use server-side tagging to decide how much information goes with each tag as it leaves your servers, and Google s notice determines whether its ad tags will accept full IP addresses in this configuration.

Source: Search Engine Journal. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

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