Your Email Deliverability Problem Is Almost Never a Content Problem
When open rates fall, most ecommerce teams start at the top of the stack. They rewrite subject lines, swap the hero image, argue about send times, and run an A/B test on the preview text. Sometimes that works, and when it does it usually means there was never much wrong in the first place. When...
Key points
- • Your Email Deliverability Problem Is Almost Never a Content Problem | Martech Zone When open rates fall, most ecommerce teams start at the top of the stack.
- • When it does not work, the reason is almost always that the problem was never in the content.
- • A hard bounce on an invalid address is a list quality problem and it is your fault.
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