Google Explains How Redirects Affect Ranking Signals via @sejournal, @martinibuster

Key points

• • Google Explains How Redirects Affect Ranking Signals Skip to content 9 AI Workflows For Better Content.
• • Gary explained how the 301 redirect works: Google takes all the ranking signals of the old page and hands them to the new page.
• • Then he explained why the 302 does not transfer ranking signals: Google assumes you are going back eventually, keeps the old URL in the search results, and basically ignores the new URL.