How Fresh Step used AI to go from brief to ads at one-tenth the cost
News#Paid Media & Ads••3 min read

How Fresh Step used AI to go from brief to ads at one-tenth the cost

Summary

To address ongoing category pressure, the Clorox cat litter brand worked with agency RECE to get a new campaign in market in about a month.

Key points

  • • An article from How Fresh Step used AI to go from brief to ads at one-tenth the cost The Clorox cat litter brand worked with agency RECE to get a new campaign in market in about a month.
  • • 5, 2026 Chris Kelly Senior Reporter Share Copy link Email LinkedIn X/Twitter Facebook Print License Add us on Google Fresh Step’s new ads feature a cast of AI-generated talking cats that speak to the Clorox brand's value proposition.

Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Dive
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