In an AI-Saturated Market, In-Person Connection is a Marketer’s Edge
When AI can generate more content than any of us can keep up with, getting people together in person matters more. A year of bringing creators and media leaders together reminded me that no campaign can manufacture trust, honest conversations, and building relationships that last. Every marketer I know is making more content than ever. [ ]
Key points
- • In a July 2026 Cvent study of nearly 1,000 marketers and event professionals, 85% said AI-generated content has made it harder to build audience trust.
- • That rose to 75.4% when the answer came from a creator or expert they already knew and trusted (Report: The Source Still Matters) .
- • And 81% said audience trust in their brand increased after an in-person event.
Source: MarTech Series. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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