Sequel Launches First-of-Its-Kind AI Agents That Combine Website and Webinar Data to Drive Pipeline
AI agents use first-party website and video context to plan programs, turn sessions into content and act on engagement, with marketers approving what goes out Sequel, which turns webinars and video into a go-to-market engine, announced the general availability of Sequel Agents, AI agents for webinar and video marketing powered by first-party audience context. Sequel [ ]
Key points
- • In TwentyThree's State of Webinars 2026 report, 39% of marketing teams said they spend 10 or more hours preparing, running and distributing each webinar, and execution time was the most-cited webinar challenge.
- • Unit21 connected Sequel's MCP server to Claude and now automates 80% of post-webinar work.
- • Sequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
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