With new ownership, Lee eyes activewear and workwear
Reports#Brand Strategy••3 min read

With new ownership, Lee eyes activewear and workwear

Summary

The denim label is officially part of the Authentic Brands Group stable and will expand into adjacent lifestyle offerings.

Key points

  • • An article from With new ownership, Lee eyes activewear and workwear The denim label is officially part of the Authentic Brands Group stable and will expand into adjacent “lifestyle offerings.” Published Nov.
  • • The deal, which could add up to $1 billion based on Lee’s performance, was announced in May and closed Tuesday.

Source: Retail Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Retail Dive
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