Instagram rolls out limited Features test in the US
New long-form video formats will provide expanded ways for creators to engage with their audiences.
Key points
- • According to a press release, Instagram has already been testing Features with creators in Brazil, and is rolling out the option with select creators in the U.S. beginning Oct.
- • First, Instagram is testing out Features, which will let creators post videos of up to 90 minutes, enabling expanded storytelling in the app.
- • Instagram said in the release that it also began testing this with creators in Brazil earlier this year, and will start expanding it to select U.S.-based creators this week.
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