Morrisons on its 'disruptive' Christmas reinvention of Goldilocks and the Three Bears
The grocer is utilising the creative idea across every one of its touchpoints, following a 40% jump in social media spend over the past year. Source
Key points
- • Morrisons on its ‘disruptive’ Christmas reinvention of Goldilocks We recommend activating Javascript in your browser.
- • Buy today to continue reading Recommended Dubbing itself ‘The Home of Christmas’, the team are "on a journey" to take M&S from a brand people "have always lived with to one they cannot live without".
- • 'Lidl Christmas Everybody' features celebrity faces, including Barry from Eastenders, and focuses on the brand's value positioning.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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