![Obstacles in marketing automation and how to fix them [2026]](/cards/news/obstacles-in-marketing-automation-and-how-to-fix-them-2026-og.webp?v=d874006001)
Obstacles in marketing automation and how to fix them [2026]
Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%, according to HubSpot’s 2026 State of Marketing Report .
Key points
- • The scope of the problem is bigger than most teams admit: Only 65% of marketers say they have high-quality data about their target audience, per HubSpot’s 2026 State of Marketing report.
- • The Who (Clear, Aligned Segmentation): A highly personalized experience is why 93.2% of marketers say personalized, segmented experiences drive more leads and purchases (2026 State of Marketing).
Source: HubSpot Marketing. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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