Patrón embraces Día de Muertos for one-night only comedy show
The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.
Key points
- • An article from Dive Brief Patrón embraces Día de Muertos for one-night only comedy show The experience will put a spin on a traditional poetry form and include guest experiences and custom cocktails.
- • Dive Brief: Patrón, a Bacardi brand, is celebrating Día de Muertos with a multilingual, one-night stand-up comedy show that puts a unique spin on a longstanding Mexican tradition, according to a press release .
Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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