Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of The Muppet Christmas Carol and extending its Who Knew? brand platform.
Key points
- • Holiday spending on retail goods is expected to climb 10% year over year, according to Deloitte surveys.
- • Navigating the holidays Retailers are entering the thick of a Q4 period where consumer sentiment around the economy remains sour, though the category could be insulated from some of those headwinds.
- • Target, Walmart’s chief brick-and-mortar rival, will begin ramping up its holiday marketing early in November.
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