P.F. Chang's CMO is cooking up a plan to recapture chain's old magic
News#E-Commerce Growth••3 min read

P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic

Summary

The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.

Key points

  • • Instantly we knew this was going to be something that would take off if we did it in the right way on social media, and it really did: To date we had $2 million in sales of sushi boats.
  • • 28, 2026 Chris Kelly Senior Reporter Share Copy link Email LinkedIn X/Twitter Facebook Print License Add us on Google P.F.

Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

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