Pinterest introduces new programmatic buying partnership
The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.
Key points
- • Pinterest is making its ad inventory more broadly available via a new programmatic buying partnership that will make Pinterest ad inventory available across a range of third-party ad platforms.
- • This could be a valuable expansion for Pinterest, and it also offers an opportunity for the company to demonstrate the platform’s promotional value to potential ad partners.
- • Share your announcement ➔ Editors' picks Retrieved from Daniel Oberhaus/Wikimedia Commons on April 18, 2022 Tracker The Complete Elon Musk, Twitter Saga For months, we ve been tracking Elon Musk s $44 billion deal with Twitter.
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