Reddit Begins Testing Ads In Its Own Search Results via @sejournal, @MattGSouthern
Archive#Search Updates••3 min read

Reddit Begins Testing Ads In Its Own Search Results via @sejournal, @MattGSouthern

Summary

Reddit is testing ads in its own search results with select advertisers and may match ads to what people search for. The post Reddit Begins Testing Ads In Its Own Search Results appeared first on Search Engine Journal .

Key points

  • • Southern Senior News Writer at Search Engine Journal Bio Follow Reddit is testing ads in its own search results pages with a select group of eligible advertisers.
  • • On this same call, CEO Steve Huffman reported that Search WAUqs are up 30% year-over-year.
  • • From No Search Ads To A Test Brooke Osmundson reported that in October 2024, Reddit extended the keyword targeting it uses in its conversation placements to the Feed of the platform.

Source: Search Engine Journal. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Search Engine Journal
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