Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality
Reports#Paid Media & Ads••3 min read

Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality

Summary

The new offering brings together planning, performance benchmarks, headroom analysis and incrementality signals to help marketers make more informed decisions across the campaign lifecycle Smartly, the software-powered advertising technology company, launched Intelligence Pro, a premium offering that brings together four capabilities to help marketers plan investment, understand true incrementality and determine where to spend their [ ]

Key points

  • • Together, the capabilities help marketers connect planning and optimization signals in the workflows where campaign decisions are made.
  • • Intelligence Pro is part of Smartly’s broader vision to bring creative, media and intelligence together, helping marketers move from insight to action across the campaign lifecycle.
  • • Benchmarks puts campaign performance in context across relevant industries, regions, platforms and objectives, using aggregated and anonymized data.

Source: MarTech Series. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on MarTech Series
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