Tesco takes 'cinematic' approach for Christmas ad starring Anna Maxwell Martin
Roisin Conaty and Anna Maxwell Martin star in a three-minute film about a chance reconnection in Tesco's 2026 festive campaign. Source
Key points
- • Tesco takes ‘cinematic’ approach for Christmas ad Tesco has released its 2026 Christmas advert, The Wrong Address , starring actors Roisin Conaty and Anna Maxwell Martin in a three-minute cinematic style festive story about friendship.
- • Felipe Serradourada Guimar es, chief creative officer at BBH London, said the campaign builds on last year s advert, which celebrated the wonderful and imperfect moments of Christmas, but takes a more cinematic approach.
- • In 2025, Tesco took an episodic, short-form approach with its Christmas advertising, releasing 11 short films, made in 10-, 20- and 30-second formats.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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