The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Key points
- • The Daily Mail tests GEO with brands ahead of AI visibility product - Digiday Limited spots remain: Join us Dec.
- • Steven said the team is working with brands to look beyond referral analytics and build a fuller picture of how AI visibility affects conversions. “There's a lot of awareness that there is a gap in the attribution model.
- • In one early test for an unnamed personal finance brand, Steven said visibility across the target prompts rose from about 50% to nearly 75%.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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