'The right to take price': Coca-Cola on balancing affordability and premiumisation
While growth was driven more by volume than pricing last quarter, Coca-Cola's brands still have the ability to price with inflation, says CEO Henrique Braun. Source
Key points
- • That was really important, because it shows that the brands have the equity and the right to take price, and we kept investing in our brands.
- • The brands have the equity and the right to take price.
- • This has since declined, with price mix contributing 1% of revenue growth last quarter.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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