What influencer fatigue says about creator-driven marketing’s next phase
Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?
Key points
- • An article from closer look What influencer fatigue says about creator-driven marketing’s next phase As the creator economy continues to evolve, marketers are left wondering if consumers are truly fed up with influencer marketing.
- • What influencer fatigue looks like Over 80% of marketers plan to increase their influencer budgets over the next six to 12 months, according to data from Sprout Social .
Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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