Where agency strategists see opportunity as AI challenges their worth
Reports#AI Chatbots••3 min read

Where agency strategists see opportunity as AI challenges their worth

Summary

While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.

Key points

  • • An article from Where agency strategists see opportunity as AI challenges their worth While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
  • • Nearly two-thirds, 65%, of the 489 agency-side strategists surveyed said AI gives them time for more nuanced, strategic work.

Source: Marketing Dive. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Dive
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