The month in numbers
In October 2026 the news digest gathered 877 items from 31 publishers. Marketing tools and automation was the busiest area with 266 items, or 30% of the total. There is not yet enough news from the month before to compare.
News through the month
The line shows how many items the digest collected each day. The dashed line smooths it over seven days, so one busy day does not hide the trend.
- Items per day
- Seven day average
Show the numbers
| Items per day | Seven day average | |
|---|---|---|
| 1 | 0 | 0 |
| 2 | 0 | 0 |
| 3 | 0 | 0 |
| 4 | 1 | 0.3 |
| 5 | 4 | 1 |
| 6 | 14 | 3.2 |
| 7 | 12 | 4.4 |
| 8 | 16 | 6.7 |
| 9 | 2 | 7 |
| 10 | 0 | 7 |
| 11 | 1 | 7 |
| 12 | 7 | 7.4 |
| 13 | 6 | 6.3 |
| 14 | 14 | 6.6 |
| 15 | 16 | 6.6 |
| 16 | 23 | 9.6 |
| 17 | 10 | 11 |
| 18 | 40 | 16.6 |
| 19 | 27 | 19.4 |
| 20 | 20 | 21.4 |
| 21 | 52 | 26.9 |
| 22 | 74 | 35.1 |
| 23 | 69 | 41.7 |
| 24 | 6 | 41.1 |
| 25 | 21 | 38.4 |
| 26 | 83 | 46.4 |
| 27 | 75 | 54.3 |
| 28 | 101 | 61.3 |
| 29 | 90 | 63.6 |
| 30 | 78 | 64.9 |
| 31 | 15 | 66.1 |
Each item is dated by the day its publisher released it.
Where the coverage went
Every item is placed in one of six areas, using the topic it was tagged with when it was collected. The ring shows each area's share of the month and the table adds the change since last month.
- Marketing tools and automation266 (30%)
- Search and SEO265 (30%)
- Growth and sales127 (14%)
- Advertising and privacy109 (12%)
- Social media and content82 (9%)
- Technology28 (3%)
| Area | Items | Share | Compared with last month |
|---|---|---|---|
| Marketing tools and automation | 266 | 30% | no comparison |
| Search and SEO | 265 | 30% | no comparison |
| Growth and sales | 127 | 14% | no comparison |
| Advertising and privacy | 109 | 12% | no comparison |
| Social media and content | 82 | 9% | no comparison |
| Technology | 28 | 3% | no comparison |
| Area | Days 1 to 7 | Days 8 to 14 | Days 15 to 21 | Day 22 on |
|---|---|---|---|---|
| Marketing tools and automation | 6 | 13 | 56 | 191 |
| Search and SEO | 15 | 8 | 55 | 187 |
| Growth and sales | 4 | 12 | 23 | 88 |
| Advertising and privacy | 4 | 8 | 20 | 77 |
| Social media and content | 2 | 5 | 20 | 55 |
| Technology | 0 | 0 | 14 | 14 |
Darker cells mean more items. The last column covers day 22 to the end of the month.
What was covered most
The topics that came up most often are below. A count is the number of items given that topic, and one item can carry more than one topic.
Who published the most
Search Engine Journal led with 91 items. Search Engine Roundtable followed with 73 items. Marketing Week followed with 64 items. Counts show how much a publisher wrote about these topics, not how good it is.
- Search Engine Journal 10%
- Search Engine Roundtable 8%
- Marketing Week 7%
- All other publishers 74%
Week by week
Coverage was 31 items in the first week, 46 items in the second week, 188 items in the third week, 612 items in the last days. The cards pick the latest story of each week.
Show the numbers
| Value | |
|---|---|
| Days 1 to 7 | 31 |
| Days 8 to 14 | 46 |
| Days 15 to 21 | 188 |
| Day 22 on | 612 |
Show the numbers
| Value | |
|---|---|
| Mon | 121 |
| Tue | 115 |
| Wed | 179 |
| Thu | 196 |
| Fri | 172 |
| Sat | 31 |
| Sun | 63 |
Publishers release most news on weekdays, so the weekend bars are short.
Marketing tools and automation: what was reported
This area had 266 items in October 2026. These are the five most recent, each linked to its summary in the news digest.
Show the numbers
| Value | |
|---|---|
| Days 1 to 7 | 6 |
| Days 8 to 14 | 13 |
| Days 15 to 21 | 56 |
| Day 22 on | 191 |
What this means for a small business
The tools covered this month are mostly about doing routine work faster. They help only when the routine is already clear. Write the steps down first, then decide what to hand to a tool.
What to do this month
- Write down the steps of your weekly reporting or enquiry reply.
- Mark the steps that never change. Those are the ones a tool can take over.
- Keep a person in charge of anything a customer sees.
Search and SEO: what was reported
This area had 265 items in October 2026. These are the five most recent, each linked to its summary in the news digest.
Show the numbers
| Value | |
|---|---|
| Days 1 to 7 | 15 |
| Days 8 to 14 | 8 |
| Days 15 to 21 | 55 |
| Day 22 on | 187 |
What this means for a small business
Most of this month's search news was about how results are shown, not about how to rank. That matters because more answers now appear above the links. Your own page still has to be clear and quick to load if you want the click.
What to do this month
- Search for your three main services and look at what appears above the first link. Write down what you see.
- Make sure every service page opens with a short, direct answer before the detail.
- Check your pages on a phone. Slow or cramped pages lose visitors first.
Growth and sales: what was reported
This area had 127 items in October 2026. These are the five most recent, each linked to its summary in the news digest.
Show the numbers
| Value | |
|---|---|
| Days 1 to 7 | 4 |
| Days 8 to 14 | 12 |
| Days 15 to 21 | 23 |
| Day 22 on | 88 |
What this means for a small business
The month's stories on conversion and e-commerce share one lesson. Visitors leave when something is unclear. Prices, delivery times and opening hours should never need a second click.
What to do this month
- Check that your prices or price ranges are on the page where people decide.
- Test your form on a phone and send yourself an enquiry.
- Write down your three most common customer questions and answer them on the page.
How this report was made
The site collects news from industry publishers throughout the month and keeps a short summary of each, with the source and a link to the original. This report is built from that collection on the first day of the next month. The numbers are counts of those items. The advice was written by Zebeh and is general: it does not look at your own site or results. For that, run the free website audit or send a message.
| Measure | How it is counted |
|---|---|
| Items | Each collected news summary counts once, on the day its publisher released it. |
| Areas | The topic tag given at collection decides the area. Items with other tags go to Marketing tools and automation. |
| Seven day average | The mean of the day and the six days before it. |
| Compared with last month | Only shown when the month before has at least 10 items. |