'A dog with a bone': Is securing brand spend easier in small B2B firms?
Archive#Ad Spend Optimization••3 min read

‘A dog with a bone’: Is securing brand spend easier in small B2B firms?

Summary

From negotiating lengthy approval processes to protecting fragile budgets, does business size have an impact on securing brand investment? Source

Key points

  • • Is securing brand spend easier in small B2B firms?
  • • Buy today to continue reading Recommended Over half of firms are projecting some form of increase to brand investment in the next year, despite over two-fifths still struggling to secure spend.
  • • Making the case for brand investment is a challenge for B2B marketers, but the size of their organisation can make a significant difference.

Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Week
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