Martech has democratised measurement, not judgement
Marketers who think carefully about what they measure and use their judgement to identify what matters most will be best placed to drive growth. Source
Key points
- • Martech has democratised measurement, not judgement As the nights draw in, the temperature drops and those warm summer days feel increasingly far away, at least you can take comfort inside with a good book.
- • Indeed, AI-infused martech makes thoughtful measurement design even more important than it was in the past.
- • Yet only 5.6% consistently measure customer lifetime value.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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