Inside indie agencies' DSP gripes and the rise of agentic media buying
Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who controls ad dollars.
Key points
- • Indie agencies push back on DSP fees as agentic buying grows Limited spots remain: Join us Dec.
- • On this episode of the Digiday Podcast, senior marketing reporter Kimeko McCoy (who also penned this article ) and executive editor, video and audio Tim Peterson weigh up indie agency grievances and the future of DSPs.
- • Emerging AI agents are increasingly automating workflows, promising streamlined media buying and negotiating.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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