In Graphic Detail: What Apple's identity block means for the ad money
How Apple's identity block hits publishers' wallets, and why Apple can afford it.
Key points
- • What Apple's identity block means for the ad money Limited spots remain: Join us Dec.
- • When buyers in the U.S. targeted ads through its platform in 2022, 78% of that money went on third-party audience data, the segments built from tracking people across sites.
- • Across Aditude’s customers, browsers built on WebKit, which covers Safari everywhere and every browser on iPhones and iPads, account for 30% of ad impressions and 28.5% of ad revenue.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
Read the original on DigidayDistribute these verified findings, benchmarks, and insights across your network.
Have a technical question or implementation inquiry regarding this guide? Reach our team directly at info@zebeh.com.
More news
View All NewsInside indie agencies' DSP gripes and the rise of agentic media buying
Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and...
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of...
Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof
The acquisition expands the holding company’s publisher monetization business, making fees, incentives and...
Anthropic’s ad bill is soaring, according to IPO filing
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.