Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof
The acquisition expands the holding company’s publisher monetization business, making fees, incentives and inventory selection a test of transparency.
Key points
- • Stagwell’s Freestar deal brings buying and selling under one roof Limited spots remain: Join us Dec.
- • More from the series Stagwell’s Freestar acquisition moves the holding company deeper into the business of selling the media its agencies help advertisers buy, with the deal, announced Oct.
- • Kevel secures $52 million to scale AI-driven infrastructure The ad tech infrastructure company's largest funding round to date accelerates product innovation, transparent AI decisioning, and global expansion for commerce networks.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
Read the original on DigidayDistribute these verified findings, benchmarks, and insights across your network.
Have a technical question or implementation inquiry regarding this guide? Reach our team directly at info@zebeh.com.
More news
View All NewsInside indie agencies' DSP gripes and the rise of agentic media buying
Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and...
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of...
In Graphic Detail: What Apple's identity block means for the ad money
How Apple's identity block hits publishers' wallets, and why Apple can afford it.
Anthropic’s ad bill is soaring, according to IPO filing
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.