Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley's latest turnaround
Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels.
Key points
- • 1 focus has been on improving the product." By September , the company had reported its second consecutive quarter of overall revenue growth, totaling $71.6 million, up 1.1% year over year.
- • It has also zeroed in on shoulder bags, developed personalized bag charms, and invested in social and digital channels such as TikTok and Instagram.
- • Vera Bradley is directly tapping into this sentiment; in September, it released a Remix Collection of bags drawing from its archives.
Source: Modern Retail. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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