Emotional connection drives four times lift in purchase intent, Disney research finds

Key points

• • The research also found that consumers who consider themselve s fans of the content they are watching have are almost twice (1.9 times) as likely to demonstrate purchase intent than average viewers on streaming platforms.
• • Viewers who emotionally connect to a programme demonstrate four times greater purchase intent off the back of advertising versus those who do not.
• • Audiences that return to the same programme regularly have 4.7 times greater ad recall and five times greater purchase intent.