Retail media spend grows by almost a third last quarter
Archive#Ad Spend Optimization••3 min read

Retail media spend grows by almost a third last quarter

Summary

Retail media accounted for around £1 in every £12 invested in UK advertising last quarter, according to AA/WARC figures. Source

Key points

  • • Retail media spend grows by almost a third last quarter The amount advertisers invest in retail media grew by almost a third (31.2%) year-on-year last quarter, according to Advertising Association (AA)/WARC data.
  • • Retail media accounted for 8.4% of total UK advertising investment in the second quarter of 2026, meaning that around 1 in every 12 invested in advertising now goes into the channel.
  • • Spend on retail media grew around three times as quickly as UK advertising investment as a whole, which rose 11% in the same period.

Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Week
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