Meta says its expanded processing capacity is driving ad results

Key points

• • As a result of these AI enhancements, Meta says that its systems are driving better results for ad partners, based on improved user understanding and systematic targeting.
• • In a separate press release sent to SMT, Meta reported that its AI business assistant, which it’s gradually rolling out to more advertisers , is already driving 5% more conversions at the same cost.
• • Essentially, Meta’s expanding data analysis capacity is enabling it to assess a broader range of actions and products faster, which is steadily driving improved performance across its ad targeting systems.