Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
Key points
- • Future of TV Briefing: CTV advertising has a genre-label problem - Digiday Limited spots remain: Join us Dec.
- • More from the series This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
- • Only 11% of CTV ad requests contained a usable show name in an analysis conducted by streaming tech provider Wurl .
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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