'Strong halo effect': B2B brands on the benefits of investing in influencers
Archive#Influencer Marketing••3 min read

'Strong halo effect': B2B brands on the benefits of investing in influencers

Summary

Despite some B2B brands being wary of investing in influencers, marketers suggest ROI and engagement rates are high for those prepared to take the plunge. Source

Key points

  • • ‘Strong halo effect’: B2B brands on investing in influencers The B2B influencer conversation isn t new, but momentum is growing whether brands are choosing to invest in creators or not.
  • • Buy today to continue reading Recommended Eight in 10 B2B firms are using social media for brand marketing, while less than a tenth are investing in cinema, radio or TV.
  • • A fifth (20.5%) are considering it, although just 28.1% of B2B CMOs believe creators are effective at brand building.

Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Week
Share This Intelligence

Distribute these verified findings, benchmarks, and insights across your network.

Have a technical question or implementation inquiry regarding this guide? Reach our team directly at info@zebeh.com.

More news

View All News