The Times of London is gearing up to test 'macro payments'
The Times will test macropayments Limited spots remain: Join us Dec.
Key points
- • Macro payments sell something specific, such as one of the Times’ annual guides, at the moment a reader wants it.
- • Charging for, say, annual guides, is consistent with that strategy." Micropayments need not apply Wherever macropayments end up, The Times has no plans to take the road toward macropayments.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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