Future of TV Briefing: Inside creator Grace Wells's 100-hour branded video production process
Reports#Influencer Marketing••3 min read

Future of TV Briefing: Inside creator Grace Wells’s 100-hour branded video production process

Summary

This week’s Future of TV Briefing looks at creator Grace Wells’s full production process, from initial brief to final delivery.

Key points

  • • Creator Grace Wells spends 100 hours on making branded videos 9 spots left: Join us Dec.
  • • A creator who has attracted millions of followers across TikTok and Instagram, Wells represents how creator-produced branded videos have leveled up in production value.
  • • 359%: Percentage increase in daily AI retrieval of YouTube videos that have updated their descriptions.

Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Digiday
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