TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.
Key points
- • TikTok Shop has launched a paid membership pilot in the U.S.
- • TikTok Shop has officially launched a paid membership pilot in the U.S. called TikTok Shop Plus in time for the competitive holiday season.
- • TikTok Shop launched in the U.S. in 2023 and now represents about 20% of the social-commerce market in the country, per Capital One Shopping .
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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