How a sports betting creator drove 200 million short-form views of his podcast
Reports#Influencer Marketing••3 min read

How a sports betting creator drove 200 million short-form views of his podcast

Summary

Zach “Mystic Zach” Hirsch has figured out how to maximize engagement around sports-betting content while staying brand safe.

Key points

  • • A sports betting creator drove millions of views of his podcast 9 spots left: Join us Dec.
  • • The sports betting analyst and commentator has nearly 2 million Instagram followers, and a Draft Kings-sponsored podcast, Double Coverage, that boasts millions of views across YouTube and TikTok.
  • • Hirsch’s creator career is deeply entwined with the controversial world of sports betting.

Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Digiday
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