How I Decide Where The Next $100,000 Of Marketing Budget Should Go
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence. The post How I Decide Where The Next $100,000 Of Marketing Budget Should Go appeared first on Search Engine Journal .
Key points
- • The next $100,000 of growth often belongs to a team that doesn t own the marketing budget, which is why someone has to look across the whole funnel before the money gets split.
- • The base budget is a different question, and I covered it in how to restructure your marketing team and budget for AI search .
- • More Resources: How To Get The Perfect Budget Mix For SEO And PPC The Business Case For SEO Is Changing; Budget Justifications Should Too How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?
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