Instagram tries to entice long-form creators
The platform is using one-off payouts and premium placements to make up for its lack of the type of robust payout system offered by YouTube.
Key points
- • Company Announcements View all | Post a press release Only 1.8% of Organic TikTok Posts From Top Brands Use TikTok Shop, Metricool’s 2026 Social Med… From Metricool October 29, 2026 Want to share a company announcement with your peers?
- • This is especially true given that an external analysis of Instagram’s payout program, conducted by VidIQ , shows that creators on Instagram generally only earn around 10% of what they make on YouTube.
- • A key question from creators, however, has been around monetization , and why they would want to post their longer videos to Instagram, given that its payout system is nowhere near as lucrative as YouTube’s Partner Program.
Source: Social Media Today. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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