Muck Rack: Find Journalists, Pitch Stories, and Measure Earned Media

Key points

• • Make Media Relations a Repeatable Team Process The strongest reason to evaluate Muck Rack is the connection between research, relationships, outreach, and measurement.
• • Table of Contents A launch plan can look organized while the media relations work behind it is scattered across spreadsheets, inboxes, and coverage screenshots.
• • For an agency, it can reduce the awkward situation in which two colleagues pitch the same reporter without knowing it.