Think more B2B when dealing with your CEO
Whether you work in B2B, B2C or something in between, it pays to treat the CEO like you would a B2B buyer when arguing for budget. Source
Key points
- • Think more B2B when dealing with your CEO At least once every financial year, the typical chief marketing officer will need to sit down with leadership and make the case for the allocation of precious resources.
- • Favour their metrics, not yours B2B marketers understand that even the most seductive brand narratives will at some point be countered with a blunt, uncompromising call for evidence.
- • Instead, whether you re marketing silicon chips or oven chips, this is a time to be more B2B, and demonstrate your fluency in the language of numbers, trade-offs, timings, evidence and ROI.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
Read the original on Marketing WeekDistribute these verified findings, benchmarks, and insights across your network.
Have a technical question or implementation inquiry regarding this guide? Reach our team directly at info@zebeh.com.
More news
View All NewsGoogle will cut off search access for students at schools that reject AI
Students using Google software in the classroom will not be allowed to access the company's search engine unless...
Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Future of TV Briefing: What it costs brands to fund long-form creator series
This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original...
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share...