Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns
Reports#Influencer Marketing••3 min read

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

Summary

As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.

Key points

  • • Overall, social media remains the leading channel for creator partnerships: 96% of respondents to Digiday’s first-quarter survey of brands and agencies said they partner with creators to create social media content.
  • • To measure the impact creator content has on brand campaigns, Digiday+ Research analyzed the engagement levels on leading creators’ social media campaigns from January to September 2026.
  • • Digiday+ Research: A brand guide to social media campaigns Limited spots remain: Join us Dec.

Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Digiday
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