Good ads have a new name, 'entertainment-first' and SharkNinja is using it for its holiday campaign
Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.
Key points
- • SharkNinja’s holiday campaign is the latest example.
- • Asked what makes that entertainment-first, Laura Dyer, senior vp of global brand and partnerships at SharkNinja, said it comes down to whether people want to share the ad and talk about it.
- • Making ads people will watch is SharkNinja’s holiday spot strategy Limited spots remain: Join us Dec.
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