Case for and against – sticking with a Publicis-owned LiveRamp
Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make.
Key points
- • Here’s the case for and against clients sticking or twisting with LiveRamp.
- • LiveRamp is considered to be a market leader , with a huge dataset owing to its larger customer base and partnership deals with commerce networks.
- • 95% of LiveRamp’s $800 million annual revenue comes from the U.S. market.
Source: Digiday. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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