What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
Key points
- • Last year, DoorDash also acquired search ad startup Symbiosys for $175 million to deepen its advertising capabilities.
- • Over the years, both DoorDash and Instacart have invested heavily in new services like AI assistants , advertising programs and in-store B-to-B solutions.
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