Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
Key points
- • Apple’s Safari crackdown pushes ad tech to server-side solutions Limited spots remain: Join us Dec.
- • Apple does not separately disclose advertising revenue, although the business remains comparatively small against the more than $200 billion it generates annually through iPhone sales.
- • IAB Tech Lab argues that the framework can reduce publishers’ dependence on browser policies while improving control over advertising auctions, first-party data and information transmitted to technology partners.
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