'Bring back the magic of the high street': Why Oxford Street is building its own brand
Archive#Brand Strategy••3 min read

‘Bring back the magic of the high street’: Why Oxford Street is building its own brand

Summary

The pedestrianisation of Oxford Street forms one part of a move to build a distinct identity for the area, as it looks to drive relevance to all shoppers. Source

Key points

  • • Why Oxford Street is being built as its own brand Oxford Street made headlines earlier this week after it was pedestrianised overnight.
  • • But the change forms part of a wider redevelopment effort to create a coherent brand identity for the street to reach a new generation of shoppers.
  • • While 71.2% of B2B CMOs say their business values brand marketing, long-term strategies are the focus for just 8.5% of firms.

Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.

Read the original on Marketing Week
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