Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
Key points
- • During this summer’s World Cup, fashion brands and the tournament’s stars launched a flurry of collaborations.
- • Residual energy from the World Cup is inspiring fashion brands to keep minting new partnerships with star players and teams.
- • For U.S. brands, in particular, many of those players are now household names, adding even more incentive to strike up new partnerships.
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