'Begin with the problem': How Beko is finding its feet with AI in marketing
Beko's top marketer believes embedding AI in the business - and its products - starts with identifying the problems the technology can solve. Source
Key points
- • How Beko is finding its feet with AI in marketing smart software can make producing marketing assets cheaper, but whether it can make them better is another question.
- • The sexual wellness brand is leaning into partnerships with the goal of making sex toys as mainstream as any other wellness category.
- • The home appliance manufacturer has been using AI to accelerate production across its portfolio, with product marketing assets among the areas where the technology has made the biggest difference.
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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