‘Open the aperture’: Boots’ CMO on getting shoppers talking this Christmas
Boots is focusing on value and range this festive season, innovating its media mix and leaning into its new brand voice given the early success of ‘Give It Some Boots’. Source
Key points
- • Boots’ CMO on getting shoppers talking this Christmas Boots is positioning itself as the home of gifting this Christmas, as the retailer looks to raise a smile with a campaign exploring how life-changing a great gift can be.
- • Latest from Marketing Week Ross Farquhar's appointment as marketing and sales director follows a period of strong growth for the brand, which recorded a 17.6% rise in profits last year.
- • Moving away from last year s Puss in Boots themed concept , CMO Charlotte Lock tells Marketing Week Boots went into 2026 knowing it wanted to focus on gifting based on audience research which found gifting can be pretty stressful .
Source: Marketing Week. This is an automatic extract of an article published by another outlet, not Zebeh's own reporting. Read the original for the full story and context.
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